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Will they remember you when your gone? |
Long after a sales call, your sales literature remains as a reminder of your products, prices and professionalism. Although you may not be able to afford expensive materials, you can still put together a powerful sales package. As Guerrillas you know that your company's image is conveyed through everything from business cards to brochures and sales letters. The letterhead, slogans, placement of graphics and color, weave and weight of the paper all contribute to the impression customers have of your company.
All of your sales support materials should have a consistent theme. If you have a great logo, slap it on all your materials. The same goes for a catchy slogan. If you can use the same color and weave of paper in sales letters and brochures, do so. Repetition keeps you in the forefront of the customer's mind.
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